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Ethics in social marketing edited by Alan R. Andreasen

Contributor(s): Material type: TextTextPublication details: Washington, D.C. : Georgetown University Press, c2001.Description: ix, 212 p. : ill. ; 24 cmISBN:
  • 9780878408207
Subject(s): DDC classification:
  • 174/.4
Online resources: Summary: Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 174.4 ET HI (Browse shelf(Opens below)) Available T0053421
REGULAR University of Wollongong in Dubai Main Collection 174.4 ET HI (Browse shelf(Opens below)) Available T0053422

Includes bibliographical references and index.

Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.

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