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International business Mike Peng and Klaus Meyer

By: Contributor(s): Material type: TextTextPublication details: Hampshire : Cengage Learning Emea, c2016.Edition: 2nd edDescription: xxii, 606 p. : col. ill. ; 27 cmISBN:
  • 9781473722644
Subject(s): DDC classification:
  • 338.88 MI IN
Online resources: Summary: The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 338.88 MI IN (Browse shelf(Opens below)) Available T0054419

The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.

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