Amazon cover image
Image from Amazon.com

Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal

By: Material type: TextTextPublication details: Los Angeles : SAGE, c2017.Description: xxv, 458 p. : ill. ; 24 cmISBN:
  • 9789386062161
Subject(s): DDC classification:
  • 302.230727 DA ME
Online resources: Summary: The book is a comprehensive introduction to the application of statistical tools and techniques in media research.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 302.230727 DA ME (Browse shelf(Opens below)) Available T0056596

Includes bibliographical references and index.

The book is a comprehensive introduction to the application of statistical tools and techniques in media research.

There are no comments on this title.

to post a comment.