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The marketing firm : economic psychology of corporate behaviour / Kevin Vella, Gordon Robert Foxall.

By: Contributor(s): Material type: TextTextPublication details: Northampton, MA : Edward Elgar Pub., 2011.Description: vi, 320 p. : ill. ; 24 cmISBN:
  • 9781848444157 (hardback)
Subject(s): DDC classification:
  • 380 VE MA
Online resources: Summary: This book provides and expert analysis of theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 380 VE MA (Browse shelf(Opens below)) Available T0041845

Includes bibliographical references and index.

This book provides and expert analysis of theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market.

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