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Marketing in tourism, hospitality, events and food : a critical approach Craig Hirst, Richard Tresidder

By: Contributor(s): Material type: TextTextPublication details: Oxford : Goodfellow Publ., c2016.Edition: 2nd edDescription: vii, 232 p. : ill. ; 25 cmISBN:
  • 9781910158319
Subject(s): DDC classification:
  • .
Online resources: Summary: Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 647.0688 HI MA (Browse shelf(Opens below)) Available T0011595

Marketing in food, hospitality, tourism and events : a critical approach (cover).

Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.

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