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Social media marketing : a strategic approach Melissa S. Barker ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : South-Western Cengage Learning, c2013.Description: xv, 380 p. : ill. ; 28 cmISBN:
  • 9780538480871
  • 0538480874
Subject(s): DDC classification:
  • 658.872
Summary: Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 BA SO (Browse shelf(Opens below)) Available T0047827

Includes bibliographical references and index.

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans.

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