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Market segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. Kamakura.

By: Contributor(s): Material type: TextTextPublication details: Boston : Kluwer Academic, c2000.Edition: 2nd edDescription: xxii, 382 p. : ill ; 25 cmISBN:
  • 0792386353 (alk. paper)
Subject(s): DDC classification:
  • 658.8/02
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 WE MA (Browse shelf(Opens below)) Available T0028943
REGULAR University of Wollongong in Dubai Main Collection 658.802 WE MA (Browse shelf(Opens below)) Available T0019709

Includes bibliographical references (p. [345]-370]) and index.

TBS904 MARK922 MARK904

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