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Designing with data: improving user experience with A/B testing Rochelle King, Elizabeth F. Churchill, Caitlin Tan

By: Contributor(s): Material type: TextTextPublication details: Sebastopol : O'reilly & Associates Inc, c2017.Description: xxvii, 337 p. : ill. ; 24 cmISBN:
  • 9781449334833
Subject(s): DDC classification:
  • 004.019 KI DE
Online resources: Summary: This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 005.74 KI DE (Browse shelf(Opens below)) Available T0012870

This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.

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