Tourism marketing : an Asia-Pacific perspective /
By: Hsu, Cathy
Title By: Killion, Les | Brown, Graham | Gross, Michael J | Huang, Sam
Material type:
BookSeries: Wiley Australia tourism series.Publisher: Milton, Qld. : Wiley, 2008.Description: xvi, 480 p. : ill., charts ; 24 cm.ISBN: 9780470814901; 047081490XSubject(s): Tourism -- Marketing | Tourism -- Pacific Area -- Marketing | Tourism -- Asia -- MarketingDDC classification: 338.4791 Online resources: Location Map
Summary:
Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.4791 HS TO (Browse shelf) | Available | T0042482 |
Total holds: 0
Includes index.
Bibliography: p. 442-465.
Summary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description.