Amazon cover image
Image from Amazon.com

The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2013.Description: viii, 226 p. : ill. ; 24 cmISBN:
  • 9780071799379 (alk. paper)
  • 0071799370 (alk. paper)
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .A46 2013
Contents:
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 AM TA (Browse shelf(Opens below)) Available T0041168

Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future.

There are no comments on this title.

to post a comment.