Branding the nation : the global business of national identity / by Melissa Aronczyk.
Material type: TextPublisher: New York : Oxford University Press, 2013Description: ix, 226 p. : ill. ; 23 cmContent type:- text
- volume
- 9780199752164
- 9780199752171 (pbk. : alk. paper)
- 0199752168
- 0199752176
- 352.7 23
- HF5415.1255 .A76 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 352.7 AR BR (Browse shelf(Opens below)) | Checked out | 22/05/2023 | T0010415 | |
REGULAR | University of Wollongong in Dubai Main Collection | 352.7 AR BR (Browse shelf(Opens below)) | Available | T0049397 |
Includes bibliographical references and index.
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
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