Amazon cover image
Image from Amazon.com

Branding the nation : the global business of national identity / by Melissa Aronczyk.

By: Material type: TextTextPublisher: New York : Oxford University Press, 2013Description: ix, 226 p. : ill. ; 23 cmContent type:
  • text
Carrier type:
  • volume
ISBN:
  • 9780199752164
  • 9780199752171 (pbk. : alk. paper)
  • 0199752168
  • 0199752176
Subject(s): DDC classification:
  • 352.7 23
LOC classification:
  • HF5415.1255 .A76 2013
Contents:
List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 352.7 AR BR (Browse shelf(Opens below)) Checked out 22/05/2023 T0010415
REGULAR University of Wollongong in Dubai Main Collection 352.7 AR BR (Browse shelf(Opens below)) Available T0049397

Includes bibliographical references and index.

List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.

There are no comments on this title.

to post a comment.