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Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

By: Contributor(s): Material type: TextTextPublisher: Hoboken : John Wiley & Sons, 2014Description: xxv, 290 p. : col. ill. ; 19 x 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118968055
  • 1118968050
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • HF5415.5 .O83 2014
Summary: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 OS VA (Browse shelf(Opens below)) Available T0051367
REGULAR University of Wollongong in Dubai Main Collection 658.4012 OS VA (Browse shelf(Opens below)) Available T0051368

Includes index.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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