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Computer-mediated marketing strategies : social media and online brand communities Gordon Bowen and Wilson Ozuem, editor.

Contributor(s): Material type: TextTextPublication details: Hershey, PA : Business Science Reference, 2015.Description: xx, 406 p. : ill. ; 29 cmISBN:
  • 9781466665958
Subject(s): DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .C655 2015
Summary: "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 CO MP (Browse shelf(Opens below)) Available T0051502

Includes bibliographical references and index.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"-- Provided by publisher.

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