Amazon cover image
Image from Amazon.com

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xvi, 256 p. : ill ; 24 cmISBN:
  • 0471467618 (cloth)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .Z23 2004
Contents:
The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 ZA PR (Browse shelf(Opens below)) Available T0025352

Includes bibliographical references (p. 237-241) and index.

The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.

There are no comments on this title.

to post a comment.