Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
Material type: TextPublication details: Oxford : Oxford University Press, c2010.Description: xv, 387 p. : ill. ; 24 cmISBN:- 9780199587407 (hbk.)
- 019958740X (hbk.)
- 658.827 22
- HF5415.1255 .H65 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HO CU (Browse shelf(Opens below)) | Available | T0041743 |
Includes bibliographical references and index.
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