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Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Oxford University Press, c2010.Description: xv, 387 p. : ill. ; 24 cmISBN:
  • 9780199587407 (hbk.)
  • 019958740X (hbk.)
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HF5415.1255 .H65 2010
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 HO CU (Browse shelf(Opens below)) Available T0041743

Includes bibliographical references and index.

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