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Media Planning in Action / Steve Dix

By: Material type: TextTextPublication details: South Melbourne : Cengage Learning Australia, c2013.Edition: 3rd edDescription: vi, 128 p. : ill. ; 25 cmISBN:
  • 9780170251785
Subject(s):
Contents:
Ch. 1. Introduction to media planning -- Ch. 2. Media maths -- Ch. 3. Traditional media -- Ch. 4. Conversational media -- Ch. 5. Audience measurement -- Ch. 6. Media measurement for advertising campaigns -- Ch. 7. Frequency distributions and media effectiveness -- Ch. 8. Media research -- Ch. 9. The media plan - target market and objectives -- Ch. 10. The media plan - selecting media categories and vehicles -- Ch. 11. The media plan - scheduling and budgets -- Ch. 12. Compiling and pitching the media plan.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.111 DI ME (Browse shelf(Opens below)) Available T0013876

Ch. 1. Introduction to media planning -- Ch. 2. Media maths -- Ch. 3. Traditional media -- Ch. 4. Conversational media -- Ch. 5. Audience measurement -- Ch. 6. Media measurement for advertising campaigns -- Ch. 7. Frequency distributions and media effectiveness -- Ch. 8. Media research -- Ch. 9. The media plan - target market and objectives -- Ch. 10. The media plan - selecting media categories and vehicles -- Ch. 11. The media plan - scheduling and budgets -- Ch. 12. Compiling and pitching the media plan.

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