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Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, c2012.Description: xvi, 176 p. : ill. ; 26 cmISBN:
  • 9781111528751
  • 9781111528751
Uniform titles:
  • Advertising age.
Subject(s): Summary: The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1137 TH AD (Browse shelf(Opens below)) Available T0045185

The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.

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