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Advertising : concept and copy / George Felton.

By: Material type: TextTextPublisher: New York : W.W. Norton & Company, 2013Edition: 3rd edDescription: 320 p. : ill. (chiefly col.) ; 28 cmContent type:
  • text
Carrier type:
  • volume
ISBN:
  • 9780393733860
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .F43 2013
Summary: The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 FE AD (Browse shelf(Opens below)) Available T0049262

Includes bibliographical references and index.

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.

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