Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris, editors.
Material type: TextPublisher: Prahran, Vic. : Tilde Publishing and Distribution, c2013Copyright date: ©2013Edition: 1st editionDescription: xxxii, 344 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9780734610997
- 658.812 23
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.812 SE RV (Browse shelf(Opens below)) | Checked out | 07/10/2021 | T0049348 |
Includes bibliographical references and index.
Has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.
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