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Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris, editors.

Contributor(s): Material type: TextTextPublisher: Prahran, Vic. : Tilde Publishing and Distribution, c2013Copyright date: ©2013Edition: 1st editionDescription: xxxii, 344 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780734610997
Subject(s): DDC classification:
  • 658.812 23
Summary: Has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 SE RV (Browse shelf(Opens below)) Checked out 07/10/2021 T0049348

Includes bibliographical references and index.

Has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.

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