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Marketing : the core / Roger A. Kerin ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: North Ryde, N.S.W. : McGraw Hill Education, c2008.Description: xxviii, 404 p. , [8] p. of perforated cards : col. ill ; 26 cmISBN:
  • 9780074716182
Subject(s):
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 KE MA (Browse shelf(Opens below)) Available T0035746

It examines the basic concepts essential to an introductory marketing course. Includes index. 'Regional adaptation' of the US 2nd ed. published Boston, Mass. : McGraw-Hill/Irwin, c2007. Chief Australian author is John McDonnell.

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