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The marketers guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Texere, 2006.Description: viii, 287 p. : ; 24 cm. : illISBN:
  • 0324312105
Other title:
  • The marketers guide to public relations in the twenty first century
Subject(s):
Contents:
Includes bibliographical references (p. 273-277) and index.
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Rev. ed. of: The marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge. 1991.

Includes bibliographical references (p. 273-277) and index.

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