The marketers guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler.
Material type: TextPublication details: Mason, Ohio : Texere, 2006.Description: viii, 287 p. : ; 24 cm. : illISBN:- 0324312105
- The marketers guide to public relations in the twenty first century
Contents:
Includes bibliographical references (p. 273-277) and index.
Rev. ed. of: The marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.
There are no comments on this title.
Log in to your account to post a comment.