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Services marketing : integrating customer focus across the firm / Alan Wilson; et al.

By: Contributor(s): Material type: TextTextPublication details: London : McGraw-Hill Higher Education, c2012.Edition: 2nd European edDescription: xxv, 559 p. : ill. (chiefly col.) ; 27 cmISBN:
  • 9780077131715
Subject(s): DDC classification:
  • 658.8 23
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 WI SE (Browse shelf(Opens below)) Available T0048601

Previous ed.: 2008.

Includes bibliographical references and index.

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