The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein.
Material type: TextPublication details: New York : McGraw-Hill, c2005.Description: xiv, 289 p. : ill ; 24 cmISBN:- 0072262370
- 658.8/27 22
- HD69.B7 K455 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KE BR (Browse shelf(Opens below)) | Available | T0027368 |
Includes bibliographical references (p. 269-276) and index.
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