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The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2005.Description: xiv, 289 p. : ill ; 24 cmISBN:
  • 0072262370
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 K455 2005
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 KE BR (Browse shelf(Opens below)) Available T0027368

Includes bibliographical references (p. 269-276) and index.

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