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Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2010.Description: p. cmISBN:
  • 9780470319925 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.123 .D34 2010
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 DA MA (Browse shelf(Opens below)) Checked out 29/10/2024 T0040484

Includes bibliographical references and index.

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