Amazon cover image
Image from Amazon.com

Can't buy me like : how authentic customer connections drive superior results / Bob Garfield and Doug Levy.

By: Contributor(s): Material type: TextTextPublication details: London : Portfolio/Penguin, 2013.Description: 229 p. : ill. ; 24 cmISBN:
  • 9781591845775
  • 1591845777
Other title:
  • Cannot buy me like
Subject(s): DDC classification:
  • 658.812 23
LOC classification:
  • HF5415.55 .G37 2013
Summary: The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 GA CA (Browse shelf(Opens below)) Available T0048045

Includes bibliographical references (p. 211-222) and index.

The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies.

There are no comments on this title.

to post a comment.