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Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2012.Description: xix, 483 p. : ill. ; 23 cmISBN:
  • 9781412991315 (pbk. : alk. paper)
  • 1412991315 (pbk. : alk. paper)
Other title:
  • Leading edge marketing research : twenty first-century tools and practices
Subject(s): DDC classification:
  • 658.8/3 23
LOC classification:
  • HF5415.2 .L383 2012
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 LE AD (Browse shelf(Opens below)) Available T0044702

Includes bibliographical references and index.

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