The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2009.Description: vii, 232 p. : ill ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	658.8 MO FO (Browse shelf(Opens below))	Available		T0037761

Includes bibliographical references (p. 214-219) and index.

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