Amazon cover image
Image from Amazon.com

Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.

By: Contributor(s): Material type: TextTextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 244 p. : ill ; 24 cmISBN:
  • 0749441801
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .H253 2004
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 HA MA (Browse shelf(Opens below)) Available T0022622

Includes bibliographical references (p. 221-235) and index.

Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.

There are no comments on this title.

to post a comment.