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1.
Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AN BU.

2.
Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 RU CU.

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