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Public relations : from theory to practice Tricia L. Hansen-Horn, Bonita Dostal Neff

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Pearson A&B, 2008.Description: xvii, 395 p. : ill. ; 24 cmISBN:
  • 0205393551
  • 9780205393558
Subject(s): DDC classification:
  • 659.201 22
LOC classification:
  • HM1221 .P784 2007
Review: "This text examines a range of theories - from functional, cultural rhetorical, and critical to feminist, postmodern, and alternative - in a variety of context compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field - a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection."--BOOK JACKET.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.201 HA PU (Browse shelf(Opens below)) Available T0017107
REGULAR University of Wollongong in Dubai Main Collection 659.201 HA PU (Browse shelf(Opens below)) Available T0017108

Includes bibliographical references and index.

"This text examines a range of theories - from functional, cultural rhetorical, and critical to feminist, postmodern, and alternative - in a variety of context compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field - a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help students make connections between theories and their application in the real world. Reflective questions guide students through the nuances of this connection."--BOOK JACKET.

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