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Handbook of research on consumerism in business and marketing : concepts and practices / Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.

Contributor(s): Material type: TextTextSeries: Publication details: Hershey, PA : Business Science Reference, c2014.Description: xxix, 638 p. : ill. ; 29 cmISBN:
  • 9781466658806
Subject(s): DDC classification:
  • 658.8/343 23
LOC classification:
  • HC79.C63 H36 2014
Summary: "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8343 HA ND (Browse shelf(Opens below)) Available T0010788

Includes bibliographical references and index.

"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"-- Provided by publisher.

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