The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Material type: TextPublication details: New York : HarperBusiness, 2004.Description: xxi, 295 p. : ill ; 21cmISBN:- 0060081996
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 RI FA (Browse shelf(Opens below)) | Available | T0020594 |
Includes index.
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