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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextTextPublication details: New York : HarperBusiness, 2004.Description: xxi, 295 p. : ill ; 21cmISBN:
  • 0060081996
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 RI FA (Browse shelf(Opens below)) Available T0020594

Includes index.

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