Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto.
Material type: TextPublication details: New York : Free Press ; London : Collier Macmillan, c1989.Description: xii, 401 p. : ill ; 25 cmISBN:- 0029184614 :
- 658.8 20
- HF5415.122 .K68 1989
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 KO SO (Browse shelf(Opens below)) | Available | T0018413 |
Includes bibliographical references (p. 371-389).
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