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Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto.

By: Contributor(s): Material type: TextTextPublication details: New York : Free Press ; London : Collier Macmillan, c1989.Description: xii, 401 p. : ill ; 25 cmISBN:
  • 0029184614 :
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.122 .K68 1989
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 KO SO (Browse shelf(Opens below)) Available T0018413

Includes bibliographical references (p. 371-389).

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