Mastering online marketing / Mitch Meyerson ; with Mary Eule Scarborough.
Material type: TextPublication details: [Irvine, CA] : Entrepreneur Press, c2008.Description: xvii, 260 p. : ill ; 23 cmISBN:- 9781599181516 (alk. paper)
- 1599181517 (alk. paper)
- 658.8/72 22
- HF5415.1265 .M467 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ME MA (Browse shelf(Opens below)) | Available | T0033824 |
Includes index.
The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.
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