Sales as a strategic tool in your organization [videorecording] / Mike Bosworth.

By: Contributor(s): Material type: FilmFilmSeries: The Stanford executive briefings seriesPublication details: Mill Valley, CA : Kantola Productions, c1993.Description: 1x DVD ; 50 minsSubject(s): Summary: Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision.
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DVD University of Wollongong in Dubai Main Collection 658.8 BO SA (Browse shelf(Opens below)) Available T0040513

1x DVD ;.

Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision.

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