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The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson, c2005.Description: xii, 271 p. : ill ; 24 cmISBN:
  • 0324200579
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.5 .S736 2005
Contents:
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 ST NE (Browse shelf(Opens below)) Available T0025320

Includes index.

The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.

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