What sticks : Why most advertising fails and how to guarantee yours succeeds / Rex Briggs and Greg Stuart.
Material type: TextPublication details: Chicago : Kaplan Pub., c2006.Description: xxi , 275 p. : ill. ; 24 cmISBN:- 9781419584336
- 658.8/4 22
- HF5415 .B666 2006
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 BR WH (Browse shelf(Opens below)) | Available | T0046313 |
Includes bibliographical references( p. 259-265 ) and index.
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