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What sticks : Why most advertising fails and how to guarantee yours succeeds / Rex Briggs and Greg Stuart.

By: Contributor(s): Material type: TextTextPublication details: Chicago : Kaplan Pub., c2006.Description: xxi , 275 p. : ill. ; 24 cmISBN:
  • 9781419584336
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF5415 .B666 2006
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.84 BR WH (Browse shelf(Opens below)) Available T0046313

Includes bibliographical references( p. 259-265 ) and index.

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