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The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Richard Tong.

By: Contributor(s): Material type: TextTextPublication details: New York : Portfolio, 2004.Description: xxii, 313 p. : ill ; 22 cmISBN:
  • 1591840384 (acid-free paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415 .Z24 2004
Summary: Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 ZA MA (Browse shelf(Opens below)) Available T0025036

Includes index.

Reveals the five basic strategies needed to approach any type of marketing problem and offers step-by-step instructions for understanding and applying those strategies.

Adult Follett Library Resources.

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