Public relations case studies from around the world editors Judy VanSlyke Turk, Jean Valin, John Paluszek
Material type: TextPublication details: New York : Peter Lang, c2014.Description: xx, 351 p. : ill. ; 23 cmISBN:- 9781433123474
- 9781433123467 (pbk. : alk. paper)
- 659.2 23
- HD59 .P789 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2 PU BL (Browse shelf(Opens below)) | Available | T0051355 |
Includes bibliographical references and index.
Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.
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