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Public relations case studies from around the world editors Judy VanSlyke Turk, Jean Valin, John Paluszek

Contributor(s): Material type: TextTextPublication details: New York : Peter Lang, c2014.Description: xx, 351 p. : ill. ; 23 cmISBN:
  • 9781433123474
  • 9781433123467 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.2 23
LOC classification:
  • HD59 .P789 2014
Summary: Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 PU BL (Browse shelf(Opens below)) Available T0051355

Includes bibliographical references and index.

Includes case studies that represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.

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