Branding with brains : the science of getting customers to choose your company / Tjaco Walvis.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, c2010.Description: xv, 244 p. : ill ; 24 cmISBN:- 9780273719953
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 WA BR (Browse shelf(Opens below)) | Available | T0038522 |
Includes bibliographical references and index.
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