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Branding with brains : the science of getting customers to choose your company / Tjaco Walvis.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, c2010.Description: xv, 244 p. : ill ; 24 cmISBN:
  • 9780273719953
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 WA BR (Browse shelf(Opens below)) Available T0038522

Includes bibliographical references and index.

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