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Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam : Elsevier Butterworth-Heinemann, 2005.Edition: 3rd edDescription: xii, 867 p. : ill ; 29 cmISBN:
  • 0750659386
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 WI ST (Browse shelf(Opens below)) Available T0031172
REGULAR University of Wollongong in Dubai Main Collection 658.802 WI ST (Browse shelf(Opens below)) Available T0031173

Includes bibliographical references (p. [813] - 851) and index.

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