Amazon cover image
Image from Amazon.com

Marketing excellence : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley.

By: Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2006.Description: xiv, 373 p. : ill ; 24 cmISBN:
  • 9780470060278 (HB : alk. paper)
  • 0470060271 (HB : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.12.G7 B87 2006
Contents:
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 BU MA (Browse shelf(Opens below)) Available T0031836

Includes bibliographical references and index.

Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.

There are no comments on this title.

to post a comment.