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	1.	Fashion branding and consumer behaviors : scientific models Edited by Tsan-Ming Choi by Choi, Tsan-Ming [Edited by] Series: International series on consumer science Publication details: New York, NY : Springer, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 FA SH.
	2.	Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay by Gabay, Jonathan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827019 GA BR.
	3.	The advertising effect : how to change behaviour / Adam Ferrier with Jennifer Fleming. by Ferrier, Adam Fleming, Jennifer Material type: Text; Format: print ; Literary form: Not fiction Publisher: South Melbourne, Vic. : Oxford University Press, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 FE AD.
	4.	Branding your business / James Hammond. by Hammond, James, 1952- Edition: Rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2011 Other title: Promote your business, attract customers, build your brand through the power of emotion Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.
	5.	Branding with brains : the science of getting customers to choose your company / Tjaco Walvis. by Walvis, Tjaco Material type: Text; Format: regular print Publication details: Harlow : Financial Times Prentice Hall, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 WA BR.
	6.	Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. by Gobé, Marc Edition: Updated and rev. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Allworth Press, c2009 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GO EM.
	7.	Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Hammond, James, 1952- Series: Sunday Times business enterprise series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page Limited, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HA BR.