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1.
Native advertising : the essential guide Dale Lovell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 LO NA.

2.
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising Daniel Rowles by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RO MO.

3.
Integrated marketing communication : advertising and promotion in a digital world Jerome M. Juska by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 JU IN.

4.
The online advertising playbook : proven strategies and tested tactics from the advertising research foundation Joseph Plummer ... [et al.] by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley, c2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 PL ON.

5.
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz by
Publication details: London : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 DI GI.

6.
Twitter is not a strategy : rediscovering the art of brand marketing Tom Doctoroff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DO TW.

7.
Global advertising in a global culture Thomas H. P. Gould by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham : Rowman & Littlefield, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 GO GL.

8.
Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340285 ST HU.

9.
Handbook of research on effective advertising strategies in the social media age edited by Nurdan Oncel Taskiran and Recep Yilmaz by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, Pa. : Business Science Reference, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 HA ND.

10.
From tribe to Facebook : the transformational role of social networks Jamal Sanad Al-Suwaidi by
Material type: Text Text
Publication details: Abu Dhabi : The Emirates Center for Strategic Studies and Research, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.30285 SU FR.

11.
Social media marketing Tracy L. Tuten and Michael R. Solomon by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 TU SO.

12.
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 SM TA.

13.
Media selling : television, print, internet, radio Charles Warner by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex, U.K : Wiley-Blackwell, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.130688 WA ME, ...

14.
Web marketing that works : confessions from the marketing trenches / Adam Franklin, Toby Jenkins. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publisher: Queensland : John Wiley & Australia, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 FR WE.

15.
Advertising transformed : the new rules for the digital age / Fons Van Dyck. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 VA AD.

16.
The Complete guide to writing web-based advertising copy to get the sale : what you need to know explained simply / by Vickie Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ocala, Flo. : Atlantic Pub. Group, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 TA CO.

17.
Social media and strategic communications / edited by Hana S. Noor Al-Deen and John Allen Hendricks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.02854678 SO CI.

18.
Successful social media marketing in a week / Nick Smith, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Hodder Education , c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SM SU.

19.
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / Daniel Rowles. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RO MO.

20.
The like economy / Brian Carter. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Indianapolis, IN : Que Pub., 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CA LI.

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