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1.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz by
Edition: 8th ed.
Material type: Text Text
Publication details: New Jersey : World Scientific, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 LO SE, ...

2.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LO SE.

3.
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors. by
Material type: Text Text
Publication details: Thousand Oaks : Sage Publications, c2000
Other title:
  • Handbook of services marketing and management
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658 HA ND, ...

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