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1.
The essence of value : secrets of desired products : 80 inspiring strategies for creative companies Mario Pricken by
Publication details: Weinheim : Publicis, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 PR ES.

2.
Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. by
Material type: Text Text
Publication details: London : Thames & Hudson, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.1 PR CR.

3.
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. by
Edition: New ed., Rev. and updated.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: German
Publication details: London ; New York : Thames & Hudson, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PR CR.

4.
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. by
Material type: Text Text; Format: regular print
Publication details: New York : Thames & Hudson, 2002
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PR CR.

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