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Marketing management Philip Kotler and Kevin Lane Keller

by Kotler, Philip, 1931- | Keller, Kevin Lane, 1956-.

Edition: 15th ed., global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KO MA.

Marketing strategy & competitive positioning Graham Hooley ... [et al].

by Hooley, Graham | Piercy, Nigel F | Nicoulaud, Brigitte | Rudd, John M.

Edition: 6th ed. Publisher: Harlow : Pearson ; c2017Other title: Marketing strategy and competitive positioning.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.802 HO MA.

Marketing research Alvin C Burns, Ann Veeck, Ronald F. Bush

by Burns, Alvin C | Veeck, Ann | Bush, Ronald F.

Edition: 8th ed.Material type: book Book Publisher: Harlow, England : Pearson Education Limited, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.83 BU MA.

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