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Global marketing Svend Hollensen

by Hollensen, Svend.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.84 HO GL.

Supply chain management : strategy, planning, and operation Sunil Chopra; Peter Meindl

by Chopra, Sunil | Meindl, Peter.

Edition: 6th global ed.Material type: book Book Publisher: Boston : Pearson, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Closed Reserve 658.7 CH SU.

Marketing management Philip Kotler and Kevin Lane Keller

by Kotler, Philip, 1931- | Keller, Kevin Lane, 1956-.

Edition: 15th ed., global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KO MA.

Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick

by Chaffey, Dave | Ellis-Chadwick, Fiona.

Edition: 6th ed.Material type: book Book Publisher: Harlow : Pearson Education, c2016Other title: Digital marketing : strategy, implementation and practice.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.87202854678 CH DI.

Essentials of marketing research : a hands-on orientation Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: Global edition Publisher: Boston : Pearson, c2015Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.83 MA ES.

Marketing strategy & competitive positioning Graham Hooley ... [et al].

by Hooley, Graham | Piercy, Nigel F | Nicoulaud, Brigitte | Rudd, John M.

Edition: 6th ed. Publisher: Harlow : Pearson ; c2017Other title: Marketing strategy and competitive positioning.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.802 HO MA.

Marketing research Alvin C Burns, Ann Veeck, Ronald F. Bush

by Burns, Alvin C | Veeck, Ann | Bush, Ronald F.

Edition: 8th ed.Material type: book Book Publisher: Harlow, England : Pearson Education Limited, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.83 BU MA.

Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 8th global ed. Publisher: Harlow : Pearson, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (2). Location(s): 3 day loan 659.1 CL IN.

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