UOWD Library

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Marketing management Philip Kotler and Kevin Lane Keller

by Kotler, Philip, 1931- | Keller, Kevin Lane, 1956-.

Edition: 15th ed., global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KO MA.

Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.

by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River (N.J.) : Pearson Education, c2016Other title: Manager's guide to measuring marketing performance.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.83 BE MA.

Marketing strategy & competitive positioning Graham Hooley ... [et al].

by Hooley, Graham | Piercy, Nigel F | Nicoulaud, Brigitte | Rudd, John M.

Edition: 6th ed. Publisher: Harlow : Pearson ; c2017Other title: Marketing strategy and competitive positioning.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.802 HO MA.

Marketing research Alvin C Burns, Ann Veeck, Ronald F. Bush

by Burns, Alvin C | Veeck, Ann | Bush, Ronald F.

Edition: 8th ed.Material type: book Book Publisher: Harlow, England : Pearson Education Limited, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.83 BU MA.

Advertising & IMC : principles & practice Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells

by Moriarty, Sandra | Mitchell, Nancy, 1950- | Wood, Charles | Wells, William D.

Edition: 11th ed. Global edition.Material type: book Book Publisher: Harlow : Pearson, c2019Other title: Advertising and IMC.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (5). Location(s): Tardis 659.1 MO AD.

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