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Global marketing management / Warren J. Keegan, with Elyse Arnow Brill.

by Keegan, Warren J | Brill, Elyse Arnow.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 KE GL.

Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2015Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 KE GL.

Global marketing Svend Hollensen

by Hollensen, Svend.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.84 HO GL.

Essentials of marketing / Dr. Frances Brassington, Dr. Stephen Pettitt

by Brassington, Frances | Pettitt, Stephen.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BR ES.

Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox

by Venkatesan, Rajkumar | Farris, Paul | Wilcox, Ronald T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, c2015Availability: No items available Checked out (1).

Supply chain management : strategy, planning, and operation Sunil Chopra; Peter Meindl

by Chopra, Sunil | Meindl, Peter.

Edition: 6th global ed.Material type: book Book Publisher: Boston : Pearson, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Closed Reserve 658.7 CH SU.

Marketing management Philip Kotler and Kevin Lane Keller

by Kotler, Philip, 1931- | Keller, Kevin Lane, 1956-.

Edition: 15th ed., global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KO MA.

E-marketing Judy Strauss, Raymond Frost,contributions by Nilanjana Sinha

by Strauss, Judy | Frost, Raymond, 1960- | Sinha, Nilanjana [Contributed by].

Edition: 7th international ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.872 ST EM.

Basic marketing research : integration of social media / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): PHD Shelf 658.83 MA BA.

Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 659.1 CL IN.

E-Commerce 2015 : business, technology, society Kenneth C Laudon, Carol Guercio Traver

by Laudon, Kenneth C | Traver, Carol Guercio.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education Limited, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 LA EC.

Marketing management Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 KO MA.

International marketing : an Asia-Pacific perspective Richard Fletcher; Heather Crawford

by Fletcher, Richard, 1940- | Crawford, Heather.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Frenchs Fores, NSW : Pearson, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84091823 FL IN.

Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens

by Kotler, Philip | Bowen, John T | Makens, James C.

Edition: 6th ed.Material type: book Book Publisher: Harlow : Pearson, c2014Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 338.4791068 KO MA.

Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick

by Chaffey, Dave | Ellis-Chadwick, Fiona.

Edition: 6th ed.Material type: book Book Publisher: Harlow : Pearson Education, c2016Other title: Digital marketing : strategy, implementation and practice.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.87202854678 CH DI.

Marketing communications : discovery, creation and conversations Chris Fill, Sarah Turnbull

by Fill, Chris | Turnbull, Sarah.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 FI MA.

Marketing : an introduction Gary Armstrong, Philip Kotler

by Armstrong, Gary | Kotler, Philip.

Edition: 12th global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson Education Limited, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 AR MA.

Principles of marketing Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 16th global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO PR.

Global marketing Warren J. Keegan, Mark C. Green

by Keegan, Warren J | Green, Mark C.

Edition: 9th Global ed.Material type: book Book Publisher: Harlow, Essex : Pearson Education Limited, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 KE GL.

Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.872 KE BE.

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